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"Our primary goal is to positively impact the on-snow experience of as many skiers and snowboarders as humanly possible. Ultimately, we feel this is possible only by providing our customers with an exceptional experience that keeps them coming back. By selling high-quality products at an affordable price we positively affect the on-mountain experience of our customers and contribute to the betterment of the global snow-sport community by providing easy to understand educational tools and workshops. Helping those less knowledgeable in regards to ski and snowboard tuning leads to enhanced skills and more fun on the mountain”. - Chris Hillier, President of Sidecut Enterprises Inc. 

Not all tuning products & waxes are created equal, and neither are the companies that sell them.

Whether you know nothing about tuning and waxing products and are just starting your research or you have been using tuning gear for many, many years, we all have one thing in common: we want the highest quality tools, with easy to follow instruction.

There are many companies that sell ski & board tuning product and waxes. What makes Sidecut different? What makes Sidecut the best tuning product company?

The PEOPLE. The owners. The vision. The management team. Our experience. Our ambassadors. Our facilitators. Our customer service team. The warehouse team. And last but not least, the BEST customers. We go above and beyond just selling the highest quality tuning products and wax. We want to do more. That is why we created the first ever ‘learn by doing’ - ‘learn to tune’ website with easy to follow online educational tools. We travel the country and abroad demonstrating and coaching anyone interested in becoming a better tuner – to be a better tuner. Because we want every one of your turns to be their best!

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